Competition pattern of garden greening industry

园林绿化行业市场空间较为广阔，区域化明显，参与主体数量较多，竞争较为自由和充分。按投资主体划分，园林绿化市场可细分为地产景观园林和市政公共园林两个领域，各自特征具体如下：

Landscaping industry has broader market space, obvious regionalization, a large number of participants, and more free and full competition. According to the investment subject, the landscaping market can be divided into two fields: real estate landscape garden and municipal public garden.

（园林养护与植保2015战略合作伙伴正在筛选中，即将推出）

(landscape conservation and plant protection 2015 strategic partners are being screened and will soon be launched)

（1）地产景观园林领域，市场化程度较高，工程以邀请招标为主，成本控制、服务意识和稳定品质是市场竞争的重要因素

(1) the field of landscape architecture in real estate has a high degree of marketization, and the project is based on inviting tenders. Cost control, service consciousness and stable quality are the important factors of market competition.

自1998年以来，我国城市居民住房市场化改革启动，各地房地产市场蓬勃发展，城市居民居住条件逐步得到改善。近几年，部分城市住房销售价格上涨较快，国家陆续出台了多项房地产宏观调控政策，稳定房价、打击投机、确保满足居民住房刚性需求，以促进房地产行业可持续的健康发展。房地产业逐步成为较多城市的主要经济产业和财政收入来源之一。

Since 1998, the marketization reform of urban housing in China has started, the real estate market has been booming and the living conditions of urban residents have been gradually improved. In recent years, the price of housing sales in some cities has risen rapidly. The state has promulgated a number of macro-control policies of real estate to stabilize house prices, combat speculation and ensure that the housing rigid demand is met so as to promote the sustainable and healthy development of the real estate industry. The real estate industry has gradually become one of the major economic industries and sources of financial revenue in many cities.

随着城市居民物质生活条件逐步提高的影响，对人居环境的生态和艺术要求相应提升。房地产开发商为提升品牌形象、实现差异化，提升盈利空间，也加大了住宅和商业地产项目园林景观绿化投入，单位面积园林绿化投资额增加较快。受房地产行业较快发展带动，为房地产提供配套的地产景观园林市场也呈现出质和量同步较快的发展趋势。

With the gradual improvement of the living conditions of urban residents, the ecological and artistic requirements of human settlements have been improved accordingly. In order to improve the brand image, realize the difference, improve the profit space, the real estate developers have also increased the investment in the garden landscape of the residential and commercial real estate projects, and the investment in the garden afforestation per unit area has increased rapidly. Driven by the rapid development of the real estate industry, supporting real estate landscape garden market for real estate also presents a trend of quality and quantity synchronization and rapid development.

鉴于，房地产主要来源于社会投资，园林绿化工程的成本效益实现是房地产开发商的主要投资目的，园林绿化工程成本经济性和主动配合服务意识，就成为甲方对园林绿化企业主要考察重点，而在供应商资质证书方面，往往要求不高，呈现出地产景观园林领域市场化程度较高的特征。从房地产开发的连续性、降低供应商替换经济成本以及稳定品质的角度出发，房地产开发商往往通过严格考核和筛选，选择合格供应商，与供应商建立长期合作关系，进行长期业务合作。在地产景观园林市场中，甲方采用在合格供应商库内进行邀请招标方式确定园林绿化工程实施方和合同金额的模式较为常见。一般情况下，园林绿化企业成为合格供应商后，市场份额的延续性较强。

In view of the fact that the real estate is mainly from the social investment, the cost and benefit of the garden afforestation project is the main investment purpose of the real estate developers. The cost economy and the initiative to cooperate with the service consciousness of the garden greening project become the main focus of the Party A to the garden greening enterprises, but in the aspect of supplier qualification certificate, it is often necessary. Not high, showing a higher degree of marketization in the real estate landscape. From the perspective of the continuity of real estate development, the reduction of the supplier's economic cost and the quality of stability, real estate developers often choose qualified suppliers through strict assessment and screening, establish long-term cooperative relations with suppliers and carry out long-term business cooperation. In the market of real estate landscape garden, Party A is more common to use the inviting bidding method in the qualified supplier library to determine the implementation of the garden afforestation project and the contract amount. Generally speaking, when the landscape greening enterprises become qualified suppliers, the market share has a strong continuity.